Utter this forbidden phrase at a Domino’s Pizza board meeting and you’ll likely have a pink slip waiting at your desk.
Domino’s Pizza, founded in 1960 in Ypsilanti, Michigan, boasts nearly 9,000 franchised locations in all 50 states and 60 countries worldwide. With 145,000 employees and $1.425 billion in revenue in 2008, why would the nation’s second-largest pizza chain all of a sudden redesign their staple product?? Because Domino’s understands what so many other organizations do not: enduring success means seeking out criticism and innovating accordingly.
Your chapter can emulate Domino’s commitment to innovation too.
Find out what the campus really thinks of your chapter. Ask around and talk to people you don’t know. What pops into their heads when they hear “Sigma Nu” and why?
What you do with this information is equally important. You’ve probably noticed a running theme on this blog: the importance of acknowledging reality. Will you ignore the criticism or embrace it and do something about it?
Every chapter thinks it has the best brotherhood on campus. Hearing criticism about your organization can be a hard pill to swallow (how do you think the head chefs at Domino’s felt when critics said their pizza crust tasted like cardboard?).
“Acknowledge reality” is just another way of saying “seek the Truth,” something every Sigma Nu should know something about.