The Irresistible Pull of Irrational Behavior

I finished reading Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman last weekend.  Once again, another book that holds important lessons for fraternity men on avoiding groupthink and other causes of poor decision making.

I should have several posts on this book in the coming days but here’s a preview in the meantime:

What psychological forces underlie our own irrational behaviors?  How do these forces creep up on us?  When are we most vulnerable to them?  How do they affect our careers?  How do they shape our business and personal relationships?  When do they put our finances, or even our lives, at risk?  And why don’t we realize when we’re getting swayed?

In this book we’ll explore several of the psychological forces that derail rational thinking.  Wherever we looked–across different sectors, countries, and cultures–we saw different people being swayed in very similar ways.  We’re all susceptible to the sway of irrational behaviors.  But by better understanding the seductive pull of these forces, we’ll be less likely to fall victim to them in the future.

More quotes and commentary to follow on this telling book.

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