How Will Your Chapter Reinvent Itself This Year?

The Harvard Business Review launched a redesigned magazine with its January-February 2010 issue, using this new look to highlight the importance of rethinking and reinventing.

As we kickoff our own reinvention, the month’s HBR Spotlight is on that very topic.  Corporate transformation can be an essential part of strategy, particularly in an unsettled environment.  Whether you’re changing your entire business model, your approach to marketing, or the way you define strategy, the articles in this package will provide valuable guidance.

Reinventing strategy while maintaining a commitment to your organization’s core purpose is just as necessary for  thriving fraternities as it is for successful companies.  “We’ve always done it this way” is a death knell for complacent chapters and corporations alike.

Stay tuned for more follow-up posts on this subject in the near future.

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