Max Tave (Cornell) and his classmate, Gus, came up with the idea for MacroFuel last year after enduring the effects of missing meals and subsisting off energy drinks and cheap protein bars as a result of long nights studying in the school library.
They set out with the goal to make consuming a balanced and nutritious diet simple and effortless. They worked with some of Cornell’s top PhD food scientists to develop their initial product, a healthy, wholesome drink that aims to maximize physical and mental performance.
MacroFuel’s all-natural recipe and portable packaging are designed to satisfy all of the body’s macro- and micronutrient needs in 30 seconds or less. They worked with food scientists to make sure the product would blend well with water.
Max and his MacroFuel co-founders have witnessed early success so far, earning support from two venture accelerators and investment offers from other groups.
With an interest in pursuing the humanitarian aspect of the company, the MacroFuel founders are now exploring potential initiatives to improve nutrition developing nations. MacroFuel currently makes a nutritionally complete meal for under $1 (not including packaging) that requires only 16 ounces of cold water.
Max says his experience co-founding MacroFuel has boosted his leadership skills, particularly the importance of being a good teammate through active listening. “Leadership is all about creating a vision, aligning people, and motivating them to achieve that vision. Our team has achieved early success because we are all super motivated and believe in the vision our founders have created for the company.”
MacroFuel maintains a company culture that is open, fun, and competitive. Instead of micromanaging, the group has found success by focusing on robust discussions that lead to new ideas.
What advice would they offer to other startup founders? “Be scrappy,” Max recommends. Too many startups see early success and start splurging on offices with lavish amenities, only to see their initial success soon dry up. Max and the team at MacroFuel take a different approach by staying lean and investing every dollar back into the company.
Max also advises would-be startup founders to make sure they are prepared for the demanding lifestyle required to get a new company off the ground. “When you start a company you need to live and breathe your idea,” he cautions. “There is always room for improvement and things you can and should be doing to increase your chances for success.”
As for advice directed at fellow Sigma Nus, Max urges entrepreneurs to use alumni connections, both at the national and local level. “Sigma Nu has an amazing network, and the alumni want to help and share their experiences with you,” he counsels. “With our food startup, we were able to get in touch with experienced alumni who’ve been in our position running a young company.”
Sigma Nu’s Gamma Theta Chapter provided an environment that helped Max and his fellow brothers excel in the classroom and surrounding community. The brotherhood supported all the various endeavors, from the pursuit of competitive internships to campus-wide events that involved top Silicon Valley tech firms.
With leadership roles as Recruitment Chairman, Social Chairman, and Risk Reduction Chairman, Max says his Sigma Nu experience helped him develop the individual skills that would help him excel after college. The competitive but supportive chapter culture helped him further refine his entrepreneurial ideas.
Max and his team are looking to build off their early momentum by raising capital and opening up a second seed round. As with any startup, sustained success and eventual growth requires capital to build on the initial momentum.
Visit MacroFuel’s Kickstarter page to learn more about supporting their continued growth: https://www.kickstarter.com/projects/macrofuel/macrofuel-fuel-your-life